Unlock the full value of your complex B2B product
Explore our UX/UI design services that help transform complex B2B products into clear, valuable user experiences.
Why do complex products underperform? As your product evolves, experience often falls behind. Even the most powerful products can become hard to sell. By bringing the experience back in line with what your product is capable of, we release its true value – for your users and your business.
You know your product's true value is blocked when
You're not winning the customers you could
If your product is hard to demo or navigate, it’s harder to sell. Competitors that look simpler – but may not be as good – will win the deals you should be getting. We redesign the experience so users can get what they came for faster, with distinctive design that keeps you competitive.
Your users are getting lost, or leaving
When users get lost or miss what your product is capable of, the knock-on effects add up. Adoption drops. Retention suffers. Support costs rise. We find where people are losing the thread and redesign the experience so they can get the value your product already delivers.
Your product doesn’t reflect your ambitions
You may have overhauled the product, rebranded, or have new investment. Your product experience must match where you’re going next. We work fast on complex briefs to help you reach commercial goals faster, and bring your stakeholders along with us.
End-to-end UX & product design services tailored to your needs
We start by prioritising the right problem to solve by understanding your users, your product, and where the real friction lies. We do this through stakeholder sessions, user interviews and usability audits. Sometimes this confirms what you suspected. Sometimes it changes the brief entirely. Either way, you can make better-informed decisions.
With our User Experience (UX) and User Interface (UI) design practice, we structure the product around how your users actually think. We create modern, accessible interfaces that make your product's value obvious and give your internal teams design systems they can own and build on.
We help teams modernise how they work across AI adoption, product direction and team capability. That might mean embedding AI into day-to-day processes, clarifying product positioning and north star priorities, or training teams in design and delivery practices that scale.
An intuitive experience delivers value for everyone
We can help make your product more valuable to your users and your business.
Users stay, engage and get real value
Operations teams lower their support cost
Leadership can deliver on their promises
Your sales team can confidently win deals
Your business complexity doesn't faze us
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Discovery
We dive into understanding your users, your product, and where the real friction lies using stakeholder sessions, user interviews, and usability reviews. Sometimes this confirms what you suspected. Sometimes it changes the brief entirely. Either way, you can make better decisions.
UX Strategy
We restructure the product around how your users actually think, using journey mapping, information architecture and experience principles. This strategic foundation determines whether the design actually works. Whether it’s integrating AI or a new dashboard, you won’t commit budget to a direction before knowing it’s right.
UI Design & handover
We create modern, accessible interfaces that make your product's value obvious and give your internal teams design systems they can own and build on. Regular calls mean you and your stakeholders get to see work in progress, so there are no surprises.
We don't disappear at the design handover. We support implementation, run QA, upskill your team where needed, and stay on-hand until go live.
We've created hundreds of products, and counting...
UX research to increase user engagement for leading London university
Scalable design for the UK’s leading EV charging manufacturer
Reworking a business critical retail tool with User Centred UX/UI design
Enhancing the User Interface for a national bank’s back office system
UX audit for an HR & Payroll SaaS Platform
Video learning platform
Utilising User Experience analytics in an AI tool to combat workplace bias
Defining the vision for complex automation software
Boosting end-user experience in an existing cyber security SaaS product
Improving a financial data SaaS tool through UX optimisation
What do our clients say about us?
We were really impressed with DPP. You didn’t just answer the questions we asked – you grasped what we were trying to achieve and delivered an invaluable piece of user-led research that provides both the insight and practical next steps we need. Choosing DPP was a fantastic decision, I’m really pleased we partnered with you.
Thank you to DPP for the outstanding support and high-quality work they delivered for us. The expertise and commitment demonstrated by the DPP team throughout our work together significantly advanced our product development.
We loved working with DPP. Compared to other agencies we’ve worked with, DPP is pretty exceptional! The team compliments each other really well and always 100% understands what we need. DPP helped us get comfortable and confident as part of the process. They communicated very well and felt like an extension of our team.
We are very pleased with the designs the DPP team produced. Collaborating with DPP on this project was a smooth and engaging experience against a tight timeline. Thank you to the team.
DPP was fantastic to work with.
They did an excellent job ensuring we achieved the outcomes we were looking for.
This has been the first time we worked with an external design partner, and DPP has set a high benchmark; we've been very impressed. The amount of knowledge they picked up in a short amount of time was commendable and benefited the solution. DPP has been very responsive and absolutely exceeded our expectations.
The work produced was a highly professional standard, which was tailored to suit our product requirements and design preferences.
Communication was great on all fronts and the development team here at Rolec are excited to take these designs into production.
Very experienced and efficient team. Our project was delivered on time and we were regularly informed about progress against the overall project timeline. DPP were responsive to our feedback and collaborative partners to work with. A team with lots of knowledge to share about how they approached other projects.
Working with DPP was a positive experience for our cross-functional product team. Their approach enabled us to clearly identify and organise opportunities for enhancing our user experience, with the effort undertaken in a short amount of time. The team was professional, collaborative, and effective in communicating across time zones. I recommend DPP to any organisation seeking to improve their UX and user understanding.
I’m pleased to convey my heartfelt appreciation to DPP for their exceptional work, marked by true professionalism, meticulous attention to detail, and a keen understanding of our product.
DPP is not merely a service provider, but a dedicated partner committed to excellence. I wholeheartedly recommend them to anyone.
The team have a great understanding of what we're trying to achieve, this was well invested discovery time in the earlier phase of the project. Designs are looking fantastic and your team have clear confidence, rationale and conviction in their designs.
Amazing partners, excellent communication. The quality of the work and the design handover were very comprehensive and complete. Always on time and meeting expectations. Patient when our team needed time. It was a pleasure to work together, and it was very collaborative.
We were really impressed with DPP. You didn’t just answer the questions we asked – you grasped what we were trying to achieve and delivered an invaluable piece of user-led research that provides both the insight and practical next steps we need. Choosing DPP was a fantastic decision, I’m really pleased we partnered with you.
Thank you to DPP for the outstanding support and high-quality work they delivered for us. The expertise and commitment demonstrated by the DPP team throughout our work together significantly advanced our product development.
We loved working with DPP. Compared to other agencies we’ve worked with, DPP is pretty exceptional! The team compliments each other really well and always 100% understands what we need. DPP helped us get comfortable and confident as part of the process. They communicated very well and felt like an extension of our team.
We are very pleased with the designs the DPP team produced. Collaborating with DPP on this project was a smooth and engaging experience against a tight timeline. Thank you to the team.
DPP was fantastic to work with.
They did an excellent job ensuring we achieved the outcomes we were looking for.
This has been the first time we worked with an external design partner, and DPP has set a high benchmark; we've been very impressed. The amount of knowledge they picked up in a short amount of time was commendable and benefited the solution. DPP has been very responsive and absolutely exceeded our expectations.
The work produced was a highly professional standard, which was tailored to suit our product requirements and design preferences.
Communication was great on all fronts and the development team here at Rolec are excited to take these designs into production.
Very experienced and efficient team. Our project was delivered on time and we were regularly informed about progress against the overall project timeline. DPP were responsive to our feedback and collaborative partners to work with. A team with lots of knowledge to share about how they approached other projects.
Working with DPP was a positive experience for our cross-functional product team. Their approach enabled us to clearly identify and organise opportunities for enhancing our user experience, with the effort undertaken in a short amount of time. The team was professional, collaborative, and effective in communicating across time zones. I recommend DPP to any organisation seeking to improve their UX and user understanding.
I’m pleased to convey my heartfelt appreciation to DPP for their exceptional work, marked by true professionalism, meticulous attention to detail, and a keen understanding of our product.
DPP is not merely a service provider, but a dedicated partner committed to excellence. I wholeheartedly recommend them to anyone.
The team have a great understanding of what we're trying to achieve, this was well invested discovery time in the earlier phase of the project. Designs are looking fantastic and your team have clear confidence, rationale and conviction in their designs.
Amazing partners, excellent communication. The quality of the work and the design handover were very comprehensive and complete. Always on time and meeting expectations. Patient when our team needed time. It was a pleasure to work together, and it was very collaborative.