In SaaS, the pursuit of efficiency feels almost second nature. Streamlined workflows, optimised processes, and quick-to-market features are often heralded as signs of success. As we often say, simplification is essential for enhancing user experience. However, an overemphasis on efficiency can lead to oversimplification, sacrificing valuable features that address diverse user needs.

The decisions users make while navigating a website or app often appear to be spontaneous, but in reality, they’re influenced by a range of psychological factors. And these decisions can be explained by this: behavioural economics.

Have you ever noticed how some digital experiences just seem to get you, while others feel off?

More often than not, it’s personalisation that makes the difference. As more businesses recognise its power, personalisation is quickly becoming an essential tool for boosting user engagement and satisfaction.

Ever wonder why some digital experiences keep users coming back while others miss the mark? The secret often lies in understanding user behaviour. User experience analytics provide the behavioural insights needed to make informed design choices that elevate satisfaction and engagement.

Do you ever feel like your UX decisions are just educated guesses? You’re definitely not the only one.

Many teams struggle to balance numbers with real user insights. By incorporating qualitative research alongside quantitative data within your UX design research methods, you can turn guesswork into informed decisions.

Storytelling has been a cornerstone of communication for millennia. It’s how we convey ideas, share experiences, and connect with others. In the world of user experience (UX) design, particularly for B2B customer journeys, storytelling takes on a strategic role. It helps clarify complex concepts, builds emotional connections, and makes every user interaction more meaningful.

Aligning your design strategy with business goals is crucial for building products that work for both users and the business. But let’s be honest—teams can easily hit roadblocks if product management and UX designers aren’t in sync. When these teams don’t collaborate closely, you end up with missed opportunities, frustrated stakeholders, and a product that doesn’t deliver.

Imagine trying to navigate a website using a screen reader, only to find that important buttons are missing labels, or that you can’t access key content. For many people with access needs, this is a daily struggle. But what if we could change that?

We are collaborating with a leading London university. This project has been fantastic, yielding pleasant surprises and valuable usability insights. I am excited to present these findings to the client soon!

There’s many things! I love all the different people, clients and industries we work with and in. Additionally, I love the trust DPP has in me; giving me full autonomy and flexibility on how I do my job and when. 🙌🏻

Does it sometimes feel like your engineers are talking a different language to your UX designers? That’s because, in many ways, they are.

Like most digital teams, we use some form of Agile on every project we’re involved in. We want to talk about our approach to Agile, namely how it isn’t a one-size-fits-all approach to all your problems.

Nobody wants to waste their time on trying to understand a confusing product, and no UX designer wants to know that their blood, sweat and tears have gone into producing something that a user finds unintuitive.

The most rigorous research phase in the world will fail to have a meaningful impact if its findings are looked at once and never again.

I started in print design, but quickly transitioned into UX design as it ties together my interests in creativity, psychology and tech to improve people’s lives.

Icons are simply everywhere in our world, and many have become ingrained over the years to the point where we can’t imagine any different.

If Google can make finding just what we’re looking for feel so effortless, then anything less from the digital products we use, will naturally seem frustratingly inferior.

Last month was an exciting milestone for our team as we set up our very first booth at the Business Innovation Expo at the Excel in London. It was exciting to see behind the scenes for the first time.

After many years of copywriting for global brands, I came to realise my creativity is most impactful when influenced by data. That’s what drove me towards UX design.

You have a great product, but you know it needs a redesign. It’s probably evolved organically over time but now become a bit of a dog’s dinner; either bloated with features or just looking dated.