Do you ever feel like your UX decisions are just educated guesses? You’re definitely not the only one.

Many teams struggle to balance numbers with real user insights. By incorporating qualitative research alongside quantitative data within your UX design research methods, you can turn guesswork into informed decisions.

Storytelling has been a cornerstone of communication for millennia. It’s how we convey ideas, share experiences, and connect with others. In the world of user experience (UX) design, particularly for B2B customer journeys, storytelling takes on a strategic role. It helps clarify complex concepts, builds emotional connections, and makes every user interaction more meaningful.

Aligning your design strategy with business goals is crucial for building products that work for both users and the business. But let’s be honest—teams can easily hit roadblocks if product management and UX designers aren’t in sync. When these teams don’t collaborate closely, you end up with missed opportunities, frustrated stakeholders, and a product that doesn’t deliver.

Imagine trying to navigate a website using a screen reader, only to find that important buttons are missing labels, or that you can’t access key content. For many people with access needs, this is a daily struggle. But what if we could change that?

We are collaborating with a leading London university. This project has been fantastic, yielding pleasant surprises and valuable usability insights. I am excited to present these findings to the client soon!

There’s many things! I love all the different people, clients and industries we work with and in. Additionally, I love the trust DPP has in me; giving me full autonomy and flexibility on how I do my job and when. 🙌🏻

Does it sometimes feel like your engineers are talking a different language to your UX designers? That’s because, in many ways, they are.

Like most digital teams, we use some form of Agile on every project we’re involved in. We want to talk about our approach to Agile, namely how it isn’t a one-size-fits-all approach to all your problems.

Nobody wants to waste their time on trying to understand a confusing product, and no UX designer wants to know that their blood, sweat and tears have gone into producing something that a user finds unintuitive.

The most rigorous research phase in the world will fail to have a meaningful impact if its findings are looked at once and never again.

I started in print design, but quickly transitioned into UX design as it ties together my interests in creativity, psychology and tech to improve people’s lives.

Icons are simply everywhere in our world, and many have become ingrained over the years to the point where we can’t imagine any different.

If Google can make finding just what we’re looking for feel so effortless, then anything less from the digital products we use, will naturally seem frustratingly inferior.

Last month was an exciting milestone for our team as we set up our very first booth at the Business Innovation Expo at the Excel in London. It was exciting to see behind the scenes for the first time.

After many years of copywriting for global brands, I came to realise my creativity is most impactful when influenced by data. That’s what drove me towards UX design.

You have a great product, but you know it needs a redesign. It’s probably evolved organically over time but now become a bit of a dog’s dinner; either bloated with features or just looking dated.

Blunt truth time: The real-life users of a data product really don’t care how a product team intends the application they’ve painstakingly researched, deliberated and laboured over to be used.

While it’s important to get value for money, it’s the cost of complexity you really need to keep your eye on. Less is definitely more when it comes to scoping a product. The more features you add at the start, the less likely you are to succeed in the long run.

Getting started with research can feel daunting, especially when there are many different forms it can take. The good news is that whilst conducting UX research is one of the most powerful sources of information, it’s also a skill that can be learned.

Do you remember the days when trying to view a website on your mobile was a total disaster? Buttons were unclickable, pages fell off the edge of the screen, and it took ages to load. 😡 Bad experiences all round!