Thoughts.
The top business challenge revealed at the Business Innovation Expo
Last month was an exciting milestone for our team as we set up our very first booth at the Business Innovation Expo at the Excel in London. It was exciting to see behind the scenes for the first time, and witness how surprisingly unglamorous it is - building IKEA furniture on the floor at 7pm eating a Sainsbury’s sandwich.
Meet Rares
After many years of copywriting for global brands, I came to realise my creativity is most impactful when influenced by data. That’s what drove me towards UX design.
The five biggest UX product design pitfalls of all time
You have a great product, but you know it needs a redesign.
It’s probably evolved organically over time but now become a bit of a dog’s dinner; either bloated with features or just looking embarrassingly dated.
Either way, you know your UX and UI needs work but a good team doesn’t come cheap so you want to ensure you do things efficiently and get a good return on your investment.
Users are hacking your product (and you can learn from it)
Blunt truth time: The real-life users of a data product really don’t care how a product team intends the application they’ve painstakingly researched, deliberated and laboured over to be used.
Chances are they don’t even think about the fact their favourite tool has a product team behind the scenes. And that’s not a bad thing!
The hidden costs of complexity: three things that will kill your product
“How much functionality will this include?” and “How many features will our budget buy us?” are two common, and understandable, questions we’re asked at the start of a product development project.
But while it’s important to get value for money, it’s the cost of complexity you really need to keep your eye on. Less is definitely more when it comes to scoping a product. The more features you add at the start, the less likely you are to succeed in the long run.
Four ways to win at user research
At the heart of any product design project is user research. It’s important to validate assumptions and learn about your users before actually designing and developing anything.
Getting started with research can feel daunting, especially when there are many different forms it can take. The good news is that whilst conducting UX research is one of the most powerful sources of information, it’s also a skill that can be learned.
The golden rules for mobile UX design
Do you remember the days when trying to view a website on your mobile was a total disaster? Buttons were unclickable, pages fell off the edge of the screen, and it took ages to load. 😡 Bad experiences all round!
Deceptive design – the murky world of dark UX patterns
Dark UX patterns are becoming a topic of increasing concern, as companies are accused of using unethical methods to nudge users into taking actions that are not in their best interests.
In this article we’ll explore some of the common dark patterns out there, and dig in to the cognitive biases that make them so effective.
Why you should care about form design
What’s the first thing that comes to mind when you think of exciting design?
Delightful microinteractions?
Slick transitions?
Beautiful illustrations?
Chances are you didn’t immediately think ‘great forms,’ did you?
Designing interfaces for teens – the challenge of changing behaviour in young adults
People don’t like being told what to do.
Designing products that help users to make the best choices without coming across as prescriptive, patronising, or compromising their sense of freedom is a challenge. We wouldn’t be happy if Netflix switched itself off after a few hours and told us to go and have a conversation with someone to combat the negative effects of binge-watching. Or if Domino’s didn’t let us order an extra cheesy (XL of course) unless we could prove we’d done sufficient exercise to offset it.
Introducing UX/UI specialists Digital Product People.
Who are Digital Product People? Read all about how the agency came to be, and the expertise we draw upon.