Blunt truth time: The real-life users of a data product really don’t care how a product team intends the application they’ve painstakingly researched, deliberated and laboured over to be used.

While it’s important to get value for money, it’s the cost of complexity you really need to keep your eye on. Less is definitely more when it comes to scoping a product. The more features you add at the start, the less likely you are to succeed in the long run.