Blunt truth time: The real-life users of a data product really don’t care how a product team intends the application they’ve painstakingly researched, deliberated and laboured over to be used.

While it’s important to get value for money, it’s the cost of complexity you really need to keep your eye on. Less is definitely more when it comes to scoping a product. The more features you add at the start, the less likely you are to succeed in the long run.

Getting started with research can feel daunting, especially when there are many different forms it can take. The good news is that whilst conducting UX research is one of the most powerful sources of information, it’s also a skill that can be learned.

Do you remember the days when trying to view a website on your mobile was a total disaster? Buttons were unclickable, pages fell off the edge of the screen, and it took ages to load. 😡 Bad experiences all round!

Dark UX patterns are becoming a topic of increasing concern, as companies are accused of using unethical methods to nudge users into taking actions that are not in their best interests.

What’s the first thing that comes to mind when you think of exciting design? Delightful microinteractions? Slick transitions? Chances are you didn’t immediately think ‘great forms,’ did you?

People don’t like being told what to do. Designing products that help users to make the best choices without coming across as prescriptive, patronising, or compromising their sense of freedom is a challenge.