The age of disruption has become the norm. Rapid technological advancements, evolving user demands, and economic unpredictability challenge even the most seasoned product teams.

For people in product, this raises a critical challenge: How do you keep products stable and resilient when the ground beneath you is always shifting?

In SaaS, the pursuit of efficiency feels almost second nature. Streamlined workflows, optimised processes, and quick-to-market features are often heralded as signs of success. As we often say, simplification is essential for enhancing user experience. However, an overemphasis on efficiency can lead to oversimplification, sacrificing valuable features that address diverse user needs.