Thoughts.
Access our insights about all things product, business returns on User Experience, guides to different research and UX/UI methodologies, various UX resources, and the people behind DPP.
Too much product optimisation: recognising the hidden costs of over-optimising for efficiency
In SaaS, the pursuit of efficiency feels almost second nature. Streamlined workflows, optimised processes, and quick-to-market features are often heralded as signs of success. As we often say, simplification is essential for enhancing user experience. However, an overemphasis on efficiency can lead to oversimplification, sacrificing valuable features that address diverse user needs.