I started in print design, but quickly transitioned into UX design as it ties together my interests in creativity, psychology and tech to improve people’s lives.

Icons are simply everywhere in our world, and many have become ingrained over the years to the point where we can’t imagine any different.

If Google can make finding just what we’re looking for feel so effortless, then anything less from the digital products we use, will naturally seem frustratingly inferior.

Last month was an exciting milestone for our team as we set up our very first booth at the Business Innovation Expo at the Excel in London. It was exciting to see behind the scenes for the first time.

After many years of copywriting for global brands, I came to realise my creativity is most impactful when influenced by data. That’s what drove me towards UX design.

You have a great product, but you know it needs a redesign. It’s probably evolved organically over time but now become a bit of a dog’s dinner; either bloated with features or just looking dated.

Blunt truth time: The real-life users of a data product really don’t care how a product team intends the application they’ve painstakingly researched, deliberated and laboured over to be used.

While it’s important to get value for money, it’s the cost of complexity you really need to keep your eye on. Less is definitely more when it comes to scoping a product. The more features you add at the start, the less likely you are to succeed in the long run.

Getting started with research can feel daunting, especially when there are many different forms it can take. The good news is that whilst conducting UX research is one of the most powerful sources of information, it’s also a skill that can be learned.

Do you remember the days when trying to view a website on your mobile was a total disaster? Buttons were unclickable, pages fell off the edge of the screen, and it took ages to load. 😡 Bad experiences all round!

Dark UX patterns are becoming a topic of increasing concern, as companies are accused of using unethical methods to nudge users into taking actions that are not in their best interests.

What’s the first thing that comes to mind when you think of exciting design? Delightful microinteractions? Slick transitions? Chances are you didn’t immediately think ‘great forms,’ did you?

People don’t like being told what to do. Designing products that help users to make the best choices without coming across as prescriptive, patronising, or compromising their sense of freedom is a challenge.

Who are Digital Product People? Read all about how the agency came to be, and the expertise we draw upon.