The decisions users make while navigating a website or app often appear to be spontaneous, but in reality, they’re influenced by a range of psychological factors. And these decisions can be explained by this: behavioural economics.

Have you ever noticed how some digital experiences just seem to get you, while others feel off?

More often than not, it’s personalisation that makes the difference. As more businesses recognise its power, personalisation is quickly becoming an essential tool for boosting user engagement and satisfaction.