Running product experiments is essential for innovation and learning. But in fast-moving teams, experimentation can feel like it slows things down. For B2B companies working on complex systems, the challenge is even tougher. Product leaders need to strike a balance between testing new ideas and hitting delivery targets.

So, how do you keep momentum while running smart, efficient experiments?

Stakeholders love data. It’s tangible, defensible, and helps justify big product decisions. But what happens when the numbers don’t tell the full story? For senior product leaders, the biggest decisions often come from a mix of evidence, intuition, and experience.