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Access our insights about all things product, business returns on User Experience, guides to different research and UX/UI methodologies, various UX resources, and the people behind DPP.
Are you tracking vanity metrics or meaningful product signals?
Product leaders know that data drives decisions, but not all data leads to better outcomes. While product metrics are essential for evaluating success, the wrong ones can mislead teams, waste resources, and obscure real growth opportunities.
Supercharge your design decisions with user experience analytics
Ever wonder why some digital experiences keep users coming back while others miss the mark? The secret often lies in understanding user behaviour. User experience analytics provide the behavioural insights needed to make informed design choices that elevate satisfaction and engagement.