Product leaders know that data drives decisions, but not all data leads to better outcomes. While product metrics are essential for evaluating success, the wrong ones can mislead teams, waste resources, and obscure real growth opportunities.

Do you ever feel like your UX decisions are just educated guesses? You’re definitely not the only one.

Many teams struggle to balance numbers with real user insights. By incorporating qualitative research alongside quantitative data within your UX design research methods, you can turn guesswork into informed decisions.