Ever wonder why some digital experiences keep users coming back while others miss the mark? The secret often lies in understanding user behaviour. User experience analytics provide the behavioural insights needed to make informed design choices that elevate satisfaction and engagement.

Do you ever feel like your UX decisions are just educated guesses? You’re definitely not the only one.

Many teams struggle to balance numbers with real user insights. By incorporating qualitative research alongside quantitative data within your UX design research methods, you can turn guesswork into informed decisions.

Storytelling has been a cornerstone of communication for millennia. It’s how we convey ideas, share experiences, and connect with others. In the world of user experience (UX) design, particularly for B2B customer journeys, storytelling takes on a strategic role. It helps clarify complex concepts, builds emotional connections, and makes every user interaction more meaningful.

Aligning your design strategy with business goals is crucial for building products that work for both users and the business. But let’s be honest—teams can easily hit roadblocks if product management and UX designers aren’t in sync. When these teams don’t collaborate closely, you end up with missed opportunities, frustrated stakeholders, and a product that doesn’t deliver.

Do you remember the days when trying to view a website on your mobile was a total disaster? Buttons were unclickable, pages fell off the edge of the screen, and it took ages to load. 😡 Bad experiences all round!

Dark UX patterns are becoming a topic of increasing concern, as companies are accused of using unethical methods to nudge users into taking actions that are not in their best interests.

What’s the first thing that comes to mind when you think of exciting design? Delightful microinteractions? Slick transitions? Chances are you didn’t immediately think ‘great forms,’ did you?

People don’t like being told what to do. Designing products that help users to make the best choices without coming across as prescriptive, patronising, or compromising their sense of freedom is a challenge.