In SaaS, the pursuit of efficiency feels almost second nature. Streamlined workflows, optimised processes, and quick-to-market features are often heralded as signs of success. As we often say, simplification is essential for enhancing user experience. However, an overemphasis on efficiency can lead to oversimplification, sacrificing valuable features that address diverse user needs.

The decisions users make while navigating a website or app often appear to be spontaneous, but in reality, they’re influenced by a range of psychological factors. And these decisions can be explained by this: behavioural economics.

Have you ever noticed how some digital experiences just seem to get you, while others feel off?

More often than not, it’s personalisation that makes the difference. As more businesses recognise its power, personalisation is quickly becoming an essential tool for boosting user engagement and satisfaction.

Ever wonder why some digital experiences keep users coming back while others miss the mark? The secret often lies in understanding user behaviour. User experience analytics provide the behavioural insights needed to make informed design choices that elevate satisfaction and engagement.

Imagine trying to navigate a website using a screen reader, only to find that important buttons are missing labels, or that you can’t access key content. For many people with access needs, this is a daily struggle. But what if we could change that?