Ever wonder why some digital experiences keep users coming back while others miss the mark? The secret often lies in understanding user behaviour. User experience analytics provide the behavioural insights needed to make informed design choices that elevate satisfaction and engagement.

Imagine trying to navigate a website using a screen reader, only to find that important buttons are missing labels, or that you can’t access key content. For many people with access needs, this is a daily struggle. But what if we could change that?